semiotics

semiotcs is the study of signs, something that stands out. denotation- what we see when we look at the image(what it is). connotationwhat we understand from this image(what other meanings) denotation of the film cover jaws; you see a large shark coming from the deep about to kill an innocent girl not expecting anything. connotation - what we understand from this image, from this image you can understand that you see that we dont really know whats in the deep and anything can live